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94.5 LOVE RADIO SANTIAGO |
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Love Radio Network is a broadcast radio network in the Philippines owned by Manila Broadcasting Company. Its headquarters are located at Star City Complex, Pasay City, Manila. Its flagship station is DZMB in Metro Manila. Love Radio is currently #1 in the FM radio ratings for six years (since 2003), according to Radio Research Council[ Love Radio was previously known by its call letters DZMB when it began broadcasts on the FM band in 1975 from its first broadcast days on the AM band. Back then, it played mainstream pop, later gravitating to easy listening music. As DZMB, it also introduced and institutionalized the deep-voiced radio announcers. Some of the radio DJs who worked are Chris Tsuper, Nicole Hyala, and Papa Jack. From strictly slow songs, the strong point of all Love Radio shows today has been its plain and simple grassroots entertainment. The jocks are criticized by mostly educated listeners of higher income groups for their cheap jokes, senseless banter, and even its absurd and green jock names. A plus factor is the signal quality. DZMB's signal involves a quadraphonic (4 channel) stereo sound that is heavy on the bass side of music, giving it an overwhelming presence. It's a sure come-on[clarification needed] even for radios of relatively weak quality, ensuring its popularity. |
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| Type: | Broadcast radio network |
| Broadcast Area: | Santiago, Isabela |
| Branding: | 94.5 Love Radio |
| Slogan: | “Kailangan pa bang i-memorize ‘yan? Bisyo na to!” (Tagalog for “Do you have to memorize that? It’s addictive!”) |
| Frequency: | 94.5 MHz |
| First air date: | 1946 (AM Band), February 14,1975 (FM Band) |
| Format: | Hot AC, OPM, Oldies, |
| Power: | 5,000 Watts |
| Call sign: | DWIP |
| Owner: | Manila Broadcasting Company |
| Sister Stations: | DZRH, 96.3 Easy Rock, Yes FM 101.1 |
| Website: | www.loveradio.com.ph or www.kabisyo.com |
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