103.5 WOW FM

DWKX, branded as 103.5 Wow FM, is an FM radio station in the Philippines owned by Advanced Media Broadcasting System, Inc. The station’s studio is located in Jollibee Plaza, Ortigas Center, Pasig City, with its transmitter located in Mandaluyong City. It is a 24-hour operating station except on Mondays where it signs-off at midnight, and except Holy Week of each year where it signs-off at midnight of Maundy Thursday and lasts until 3 am of Easter Sunday.

It was known as K-Lite 103.5 from 1995–2007 and Heart 103.5 from January 2007 – June 2007.

In November 2006, the management of K-Lite decided to reformat and reorganize the station. In December of the same year, it was relaunched as Heart 1035 with new on-air personalities. They transferred their studio from Paragon Plaza to Jollibee Plaza.

On June 19, 2007, at exactly 9:00 pm, 103.5 underwent another change of format, rebranding as 103.5 Max FM (identified on-air as “one-oh-three and-a-half Max FM” until June 18, 2010). By 2009 they switched directions to Top 40/Dance but kept the 103.5 Max FM moniker intact.

But by late August 2010, the station underwent a complete reformat as it shifted from an A-B format to a “pang-masa” format. This is The Radio Partners Inc.’s first venture into the mainstream, mass-based market.